The article examines the recent media jihad campaign “Supporting Ribat and Jihad” conducted by the Islamic State and its online supporters, focusing on the concept of media jihad and its significance in response to deplatforming efforts. The article also explores the Islamic State’s transition from centralized to decentralized media, which on one hand, has enabled the organization to sustain a strong online presence, posing challenges for security agencies in countering terrorist activities on the internet.  On the other hand, it serves as an indication of the survival mode the Islamic State finds itself in within the physical realm. The article emphasizes the importance of media jihad in the Islamic State’s overall strategy and its role in maintaining the group’s overall visibility and influence.