Dr. Erga Atad

Research Fellow, International Institute for Counter-Terrorism (ICT), Reichman University; Lecturer, Reichman University; Strategic Marketing Communication Consultant; Former Visiting Lecturer.

Dr. Erga Atad is a researcher and consultant specializing in strategic marketing communication, psychological warfare, and behavioral design during routine and crises. She holds a PhD in Communication from Tel Aviv University. She has been a visiting lecturer at universities in the United States, including the University of Texas at Austin, Tulane University in New Orleans, and several European universities. Dr. Atad focuses on designing political, health, and technological messages that enhance audience engagement and examines the effects of media coverage of conflicts and wars on public attitudes.

Over recent years, she has trained thousands of individuals in Israel and worldwide in public speaking and effectively telling their personal stories. That includes guidance on optimal interpersonal communication and conducting challenging conversations during times of crisis.

She regularly publishes opinion columns addressing political, social, communication, health, psychological warfare, and war coverage topics. Dr. Atad deeply analyzes the communication strategies of leading political figures, such as state presidents, and examines their influence on public opinion. Additionally, she frequently appears on media platforms in Israel and internationally, including television programs, radio shows, and academic panels, where she provides commentary on the relationship between politics and media in Israel and globally.

Dr. Atad has published academic articles in leading journals on topics such as: the effects of digital messages on public opinion during wars. The politics of information and media coverage of conflicts. The effectiveness of persuasive strategies in situations of social and political strife. She is also involved in numerous research projects in politics, media, health, and society.

Dr. Atad bridges academia and practical application. She is a consultant for strategic marketing communication and digital storytelling for startups and civil society organizations. Additionally, she advises public and private sector managers on communication strategy, developing academic tools and methodologies, and applying them in practice.