Prof. Lt. Col. (Res.)Yair Galily

Senior Researcher, International Institute for Counter-Terrorism (ICT), Reichman University; Head of the Sport, Media and Society (SMS) Lab, Reichaman University; Behavioral Scientist and Social Psychology Researcher

Prof. Lt. Col. (Res.) Yair Galily is a behavioral scientist and Social Psychology researcher, known for his work at the Sport, Media and Society (SMS) Research Lab within the Sammy Ofer School of Communications at Reichman University (IDC) Herzliya. He also holds a fellowship at the International Institute for Counter-Terrorism (ICT). With a prolific career spanning several disciplines, Prof. Galily has authored and edited ten books and contributed over 170 peer-reviewed articles to international academic journals, focusing on the behavioral and social dynamics of sports and exercise. Galily served as the Chief Behavioral Scientist for the Israeli soccer team at the 2024 Paris Olympics, applying his expertise to enhance athlete performance at the highest level. With a multidisciplinary approach, he has contributed extensively to understanding how innovation impacts athlete performance, fan engagement, and the sociocultural dimensions of sports. His expertise and leadership have positioned him as a thought leader in the evolving landscape of sports science and technology.